According to published reports, Vistar Media has raised $1.5 million in seed funding led by Valhalla Partners, with participation from Mercury Fund and Ben Franklin Technology Partners.

Vistar Media is a place-based media ad serving technology provides the industry's first programmatic platform. Media buyers and place-based networks can now seamlessly transact across guaranteed and non-guaranteed inventory. With the power of real-time reporting and data driven audience targeting, place-based media can enter the world of digital media.