Lead investors The Radcliff Companies and The Spruce House Partnership were joined by CMIA Capital Partners as well as other existing investors. WatchBox will invest the capital to further scale its digital platform, expand into new markets, and enhance what is already the world's most valuable and extensive inventory selection.

Current WatchBox investors include a roster of professional athletes and watch enthusiasts such as Giannis Antetokounmpo, Chris Paul, Devin Booker, and Karl Anthony Towns. Other investors include a world class group of entrepreneurs and executives: Michael Jordan, Michael Strahan, Larry Fitzgerald, Bill Ackman, Marc Lasry, Carvana lead shareholder Ernie Garcia II, Danny Maegaard, Mike Lazerow, Howard Linzdon, and the founders of Warby Parker, Allbirds, and Harry's.

WatchBox is the world's leading platform for collectible luxury timepieces, founded in 2017 by Justin Reis, Tay Liam Wee, and Danny Govberg. Offering the largest collection of pristine condition luxury watches, authenticated, and backed by a global warranty, WatchBox is the watch collector's ultimate destination. Members of the WatchBox collector community receive white- glove concierge service online or at any of our global locations in the US, Hong Kong, Singapore, Switzerland, and Dubai, with additional locations on the way. As a technology-first platform and pioneer in media-driven commerce, WatchBox produces and distributes original video content daily, with a growing library that includes market insights, collector interviews, and thousands of watch reviews.