Maestro, an interactive live streaming platform, has raised a $15 million Series B. New investors include NetEase, Sony Music Entertainment, and Acronym Venture Capital; alongside a host of industry titans including Twitch co-founder Kevin Lin and Dreamhaven cofounders and former Blizzard executives Michael and Amy Morhaime.

Several existing investors also contributed to the round including SeventySix Capital, The Strand Partners, Stadia Ventures, Hersh Interactive Group, and Transcend Fund, as well as early Zoom employees Richard Gatchalian and Aaron Lewis.

Maestro provides a white-label platform for enterprise live streamers to own, engage, and monetize their audiences. The software focuses on engagement tools that drive actions at key moments while capturing user data to be used in analytics and marketing campaigns. Customers include Microsoft, PlayStation, E3, ESL, Capcom, WB Games, ELEAGUE, Dreamhack, Blizzard Entertainment, Coachella, The GRAMMY Awards and more.