The round was led by Obvious Ventures, with participation from existing investors Andreessen Horowitz (a16z) and Trinity Ventures, as well as Clocktower Technology Ventures and Chestnut Street Ventures. Bringing the company's total funding to over $75 million, this investment will support Brightside's continued rapid growth and platform enhancements, including additional AI-driven capabilities to further elevate its best-in-class product experience.

Brightside created Financial Care, a new category in employee benefits, to help make paychecks go farther for the seven in 10 Americans who are not financially healthy3. Since 2018, its Financial Assistants, proprietary rules engine, and innovative products have helped thousands of families save more than $1,200 annually (on average) while improving emergency savings and reducing debt, resulting in improved productivity, retention, and workforce diversity while lowering healthcare costs.