Rally, a platform to allow retail investors to invest in collectible assets, announced a $30 million Series B funding led by Accel, with participation from existing investors Upfront Ventures, Social Leverage and others. Additionally, Rally has secured a $50M debt facility from Upper90 Capital.

Rally is a platform where unique, high-value assets are securitized, split into shares, and offered as equity investments to users of all income levels. The firm's mission is to democratize alternative asset investing by providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally completed the first-ever initial offering for a vehicle in 2017.