FitStar Labs, Inc., a next-generation fitness company dedicated to blending the power of mobile apps and immersive health and fitness content, has raised $4 million in a round led by Trinity Ventures. Early investors such as Google Ventures participated, and the round also attracted new angels. The financing will go toward building out FitStar's platform, accelerating the product roadmap and growing the team.

"The FitStar platform has the potential to redefine personal health and fitness," said Ajay Chopra, General Partner, Trinity Ventures. "We were very impressed with the team's vision and execution of their debut app FitStar: Tony Gonzalez. We are thrilled to be a part of FitStar's exciting road ahead."

FitStar debuted with video-based fitness app, FitStar: Tony Gonzalez. Premiering in early June, the app received "Editors' Choice" by Apple as well as great customer reception, moving up in the charts and garnering positive five star reviews. FitStar: Tony Gonzalez features National Football League (NFL) superstar and future Hall-of-Famer Tony Gonzalez in an interactive and adaptive workout system that acts as a personal trainer. With a customizable program allowing people to progress at their own rate, FitStar: Tony Gonzalez provides a wide range of exercises and goals-based programs at launch and will continue to add routines and additional content over time. FitStar: Tony Gonzalez is the first in a portfolio of upcoming FitStar apps that will offer a variety of adaptive fitness experiences led by respected experts and inspirational personalities.

"We are incredibly excited about our momentum toward building the premier mobile fitness platform," noted Mike Maser, CEO, FitStar. "Our first product has been well received and is already helping people around the world get healthier. Since our launch just over a week ago we have people from more than 145 countries that have completed over 500,000 pushups and burned over 4,000,000 calories."

"Trinity Ventures is a world-class partner that has helped build some of the world's most memorable technology and consumer brands and we look forward to joining forces," Maser said. "We're focused on building engaging and inspiring health experiences, and this new round of financing will help us accelerate the release of new products that we are confident will delight our customers."

In addition to Trinity Ventures, FitStar is backed by a list of high profile technology, entertainment and sports leaders including Google Ventures, Advancit Capital, the venture capital firm launched by Viacom Inc. and CBS Corporation vice chairman Shari Redstone, and FLOODGATE Fund, a leading business and technology investment firm managed by tech pioneer Mike Maples, Jr.

For more information and on-going updates, please visit www.fitstar.com.

The FitStar: Tony Gonzalez App is available for free from the App Store on iPad or at www.appstore.com/fitstartonygonzalez.

About FitStar

FitStar Labs, Inc. is headquartered in San Francisco. The company's mission is to build a digital health and fitness platform to inspire people to live healthier lives. Founded in 2012, the company is backed by several prominent angels and venture investors including Trinity Ventures, Google Ventures, Advancit Capital, FLOODGATE Fund.

About Trinity Ventures

Trinity Ventures, a leading venture capital firm investing in early-stage technology start-ups, was founded in 1986 to partner with passionate entrepreneurs to transform revolutionary ideas into reality. Trinity's investment team takes a collaborative approach and believes in personal engagement, mutual respect, and goal alignment to deliver out-sized returns to entrepreneurs and investors. With over $1.25 billion under management, the firm has particular emphasis on Cloud, Digital Media, Social Commerce and Entertainment, and Software as a Service.

Trinity Ventures has invested in more than 250 companies, including such leading companies as: 21Vianet (VNET), Aruba Networks (ARUN), Blue Nile (NILE), Care.com, Crescendo Communications (Acquired by Cisco), Extreme Networks (EXTR), Forte Software (FRTE), Infoblox (BLOX), Kixeye, LoopNet (LOOP), New Relic, Photobucket (Acquired by News Corporation), Sciquest (SQI), Speedera Networks (Acquired by Akamai Technologies), Starbucks (SBUX) and zulilly. Visit www.trinityventures.com.