Vartana today unveiled its new sales closing and technology financing platform to provide sales teams with a range of new products that eliminate sales closing friction and provide access to upfront cash flow for B2B buyers and sellers. The company also announced a $12M Series A round of financing led by Mayfield, with strategic investment from Xerox Ventures and continued investment from Flex Capital and Audacious Ventures. This comes just a year after the company emerged from stealth with $7 million in seed equity funding and $50 million in committed credit from the i80 Group. With this round, Patrick Salyer, Partner at Mayfield will join Vartana's Board of Directors.

Vartana is an all-in-one B2B enterprise sales closing and financing platform that simplifies how sales reps close deals and buyers pay by streamlining the closing process and eliminating payment term pushback. The company was founded in 2020 by Kush Kella and Ahmed Sharif.