Ellen DeGeneres, Portia de Rossi, Shaun White and Shawn Mendes - through a strategic round of funding alongside PLUS Capital - are teaming up with Shelf Engine as the company continues to expand its grocery order automation solution to retailers nationwide. Shelf Engine's automation technology applies advanced statistical models and AI to deliver the perfect food order volume to drastically reduce food waste for its retail clients while increasing gross margins and sales.

Shelf Engine forecasts and orders highly perishable foods for grocers at scale. Using AI, Shelf Engine's platform predicts consumer demand with high precision and automates ordering for every SKU, every day, in every store. Shelf Engine simplifies grocery operations by automating the purchase orders sent to suppliers and distributors, paying them directly for the products they deliver, and only charging retailers for what they sell. Shelf Engine's performance-based model reduces labor requirements, eliminates inventory risk, and guarantees profit expansion from day one. Launched in 2016, Seattle-based Shelf Engine has more than 200 employees and manages orders for leading retailers at thousands of locations nationwide.