Wayin, a social engagement service, today announced it has closed its Series B funding round with $14 million raised. Founded in November 2010 by Sun Microsystems founder Scott McNealy and Scott Johnston, the company has raised $20 million. U.S. Venture Partners led the Series B round with Rick Lewis, partner at USVP, joining the Wayin board of directors.

"Wayin enables a one-to-many conversation among people, companies and states," said McNealy. "We bring brand engagement to a whole new level which is why we were able to attract such an all-star group of investors."

Investors

Investors in Wayin include:

--TIBCO Software - the leading independent provider of infrastructure software creating event-enabled enterprises
--Wilson Sonsini Goodrich and Rosati - the premier provider of legal services to technology, life sciences, and growth enterprises worldwide
--Burt Sugarman - Beverly Hills businessman and producer of 4,000 TV shows
--Michael Meldman - CEO of Discovery Land Company, a real estate development firm specializing in the creation of golf and residential communities
--Ben Van de Bundt - co-CEO, Gunthy-Renker, one of the world's largest direct response television companies
--Doug Burgum - software entrepreneur (former CEO, Great Plains; SVP, Microsoft; Chairman, SuccessFactors)
--Greg Jamison - President of Jamison Entertainment Group and former CEO of Silicon Valley Sports & Entertainment (SVS&E), the parent company of the National Hockey League's San Jose Sharks
--Jim Gray - Sportscaster
--Christian Lawless - early stage investor in global technology & media assets
…among others.

Customers

"Wayin sits at the intersection of media, gaming, social, and surveys," said Tom Jessiman, CEO of Wayin. "We offer personal or corporate brands the ability to converse with their fans in a fun, give and take environment."

Just some of the dozens of early customers of Wayin include: The Hertz Corporation, Washington Capitals professional hockey team, the Romney for President campaign and Curriki, an online community for creating and sharing open source K-12 curricula.

"We are excited to be partnering with Wayin to offer our fans new ways to interact with the team and fellow fans," said Joe Dupriest, Vice President and Chief Marketing Officer of the Washington Capitals. "We look forward to growing the relationship to continuously enhance our digital media offerings."

About Wayin

Wayin is a mobile and online service that generates "one-to-many" conversations between individuals, brands, enterprises, schools and public sector agencies with their fans, customers, communities and citizens. Wayin can be accessed at www.wayin.com or by downloading the Wayin application for iPhone or Android.

Wayin can also be integrated into a brand's existing mobile app, on its website through a widget, or as a Facebook app. Wayin can be used a second screen for live events-and is already integrated in to AT&T’s U-verse service.