Tecovas, the direct-to-consumer western brand, announces it has raised $2.6 million in funding to expand its team, marketing efforts, and product line.

The Austin-based brand launched in fall 2015 with the goal of redefining the luxury western footwear market, offering classic, high-quality boots at prices unattainable through traditional retail models.

"We have set lofty goals at Tecovas - to disrupt a large market with great products at unbeatable price points. We are pleased with our progress so far, which includes bringing in tens of thousands of new customers this year," said Paul Hedrick, Tecovas' Founder & CEO. "I am very excited to bring such well-respected new partners onto the team. We're on a great trajectory but we're 100% focused on continuing to improve our products and customer experience as we grow the business."

The funding was led by YETI Capital and joined by existing investors. YETI Capital is not affiliated with YETI Coolers, LLC ("YETI"), but instead is a private investment vehicle created by YETI's founders (Roy and Ryan Seiders) along with a prominent private capital investor. Roy Seiders will join the board of Tecovas following the investment round.

"Ryan and I created YETI Capital in order to give ourselves the opportunity to partner with companies just like Tecovas - exciting consumer branded product businesses led by visionary entrepreneurs." said Seiders.

Named after the Tecovas formation in west Texas, a geological wonder known for its awe-inspiring hues and enduring topography, Tecovas' products similarly live on as icons of classic beauty and durability. For more information about Tecovas, please visit: www.tecovas.com.

ABOUT TECOVAS:
Tecovas is a direct-to-consumer western brand with styles designed in Austin, Texas, and handmade in some of the most respected factories in the world. Using custom tanned leathers, Tecovas restores traditional quality to western boots, belts, and accessories while offering luxury products at prices unattainable through traditional retail models.