VMob, an intelligent cloud-based personalization platform built specifically for retailers and QSRs, today announced that it has received $2.3 million in funding from Vix Investments Limited. The company will use this investment to fuel its product development and market expansion as it continues to introduce innovations like its real-time contextual analytics platform, that drive retail sales.

Rhoda Phillippo, executive chair of Vix Investments Limited, commented, 'The unique nature of the VMob offering, go-to-market strategy and strong Microsoft partner relationship made this an attractive investment.'

Vix Investments Limited is a New Zealand-based investment company focused on investing in technology companies that facilitate payments ('paytech') in areas typically considered 'non-core' by traditional financial institutions. Vix is an active, long-term investor, supporting both the growth of individual investments and realizing synergies between investee businesses. Vix currently has investments in the transit, fintech, mobile, telco, POS, authentication and virtual card sectors.

VMob is the developer of industry-disrupting, mobile personalized marketing solutions that leverage consumer data, in-store activities and customized offers to engage customers and influence buying decisions, making it a natural fit for the Vix portfolio. As the company continues to introduce new innovations for the retail space, built upon Internet of Things (IoT) technology and connected devices, the investment from Vix will drive the company's future success, supporting product development and its ability to bring its solutions to new markets.

'We are delighted to welcome Vix as an experienced investor very familiar with our space,' said Scott Bradley, VMob's founder and CEO. 'Vix understands what it takes to scale out a technology business globally, and the investment is a vote of confidence in VMob's market proposition, execution plan and team.'

About Vix Technology

Vix Technology is a leader in smart booking, ticketing, payments, real-time information and data management solutions for large-scale transport networks working with more than 200 customers worldwide. Vix leverage more than 25 years industry experience designing, operating and maintaining proven next-generation ticketing, payment and loyalty platforms to help governments and businesses manage around five billion transactions a year and create new ways to connect with their customers. Harnessing the latest technologies, Vix now also works with major sporting clubs, mining communities and event venues to boost engagement, save resources and enable powerful data-driven loyalty and reward schemes through simple solutions that achieve measurable growth and increase customer satisfaction.

About VMob

VMob is the developer of the world's first comprehensive in-store personalized marketing solution that increases sales, fosters customer loyalty and provides crucial business insights through sophisticated analytics. Selected by prominent global brands including McDonald's, 7-Eleven, Exxon, Anheuser Busch and IKEA, VMob aggregates the distinct point-in-time customer data that enable organizations to drive and convert in-store visits to in-store sales. Visit www.vmob.com for further information.