Heyday, a platform pioneering a marketplace-native approach to eCommerce brand building, announced today it closed on $70M of Series B equity financing, less than six months after announcing its $175M Series A funding. General Catalyst returned to lead the round, tripling its original investment, with additional financing from existing investors including Khosla Ventures and Arbor Ventures, as well as Heyday's entrepreneur partners. Combining technology, data and capital, Heyday accelerates digital brands for today's consumers.

Heyday is a platform accelerating digital brands for today's consumers. We acquire and incubate marketplace-native brands through innovative partnerships with eCommerce entrepreneurs. Once a part of the Heyday platform, brands tap into technology, data and capital custom-built to drive exponential revenue and profit growth. Our marketplace-native approach to digital brand building is unlocking the overlooked potential in the $2.7 trillion global marketplace economy. Co-founded by Sebastian Rymarz and Adam Gerchen, Heyday has over 100 global employees with deep eCommerce expertise, and has raised over $250 million from visionary investors like General Catalyst and Khosla Ventures. For more information, visit www.heyday.co