This funding infusion positions the company to capitalize on the escalating demand for authentic, expert-driven content, particularly from Retail Media Networks (RMNs) and is timely given the Federal Trade Commission's heightened focus on transparent marketing practices.

Led by Cleveland Avenue LLC and supported by Valor Siren Ventures, the funding will fuel expert community expansion, and elevate production capabilities to meet RMN demand growth.

The Desire Company is the leading provider of expert-driven product review videos. With a mission to help shoppers make confident purchase decisions, The Desire Company provides consumers with authentic insights into the products they're shopping for. The Desire Company's community of credible industry experts share their hard-earned knowledge and experience to ensure that shoppers are informed, not influenced.