Appcues, the SaaS platform for user onboarding, announced today that it has raised a $1.2M round of Seed funding from Atlas Venture and individual investors to allow software companies and apps to better retain new users. The investment will be used to expand the company's core product and move into mobile and native desktop applications. Joining Altas in the round of funding are angel investors and entrepreneurs Ty Danco, Dharmesh Shah, Brian Halligan, David Cancel, Elias Torres and Ric Calvillo, among others.

'For many online businesses, less than five percent of new users will go on to become actively engaged. A big reason for this is that users don't find value from the product quickly enough,' said Appcues CEO and Co-Founder, Jonathan Kim. 'For those companies with free trials or apps with in-app purchases, user onboarding can be one of the biggest levers of growth.'

With Appcues, non-technical customers can easily build personalized onboarding experiences, in-app tutorials and notifications, driving their product's users to take meaningful actions. For example, a customer could localize an onboarding flow based on what country the user is in, or only show a specific tutorial to those who have already made a purchase. Once a simple javascript snippet, like that of Google Analytics, is installed, customers can do all of this without writing any code.

'Product marketers and customer success teams have some of the best information about what users want. This makes them a great fit to build personalized, contextual in-app experiences,' said Jackson Noel, Appcues Co-Founder. 'But until now, they need to distract their development team to bring these experiences to life, which can be burdensome on the organization. Appcues gives non-technical users the ability to improve user engagement, while allowing engineers to remain focused on building product for the long term.'

'We launched an Appcues onboarding experience and within five weeks saw an 82% improvement in conversion from free trials to paid accounts with 95%+ statistical significance,' said Aaron Sherman, Founder and CEO of Storyboard That, an Appcues customer. 'And this is just the beginning, we're excited to see how Appcues can help us improve user engagement even more as we test new flows throughout our product.'

'We see Appcues doing for onboarding what Unbounce did for landing pages and Optimizely did for A/B testing,' said Jeff Fagnan, partner at Atlas Venture. 'The fastest growing SaaS companies can all attribute part of their growth to onboarding. Appcues could be transformative for a company's user engagement rates and overall growth trajectory.'

About Appcues: Appcues is the easiest way to personalize your product experience without changing any code. Non-technical users can create unique tutorials in less than 10 minutes with an easy-to-use visual editor. For more information or to improve user engagement of your product, visit www.appcues.com.