YUR, a VR fitness company, today announced it's secured $1.1 million in pre-seed funding, something the company says will help them to further use VR to address what it considers a 'worldwide epidemic of sedentary behavior'.

The pre-seed investment round was led by The Venture Reality Fund and BoostVC. A San Francisco-based startup, YUR (pronounced "why you are,") was founded in early 2019 by Cix Liv and Dilan Shah.

YUR intends to build the Peloton of the future. We make fitness more engaging by making workouts more enjoyable and less taxing to the body by immersing the mind. We currently use VR to combine gaming with fitness through content accessible to at-home users.