The round was led by Crosscut Ventures Management, with participation from Tusk Venture Partners, Silverton Partners, Pisgah Fund and Jeff Immelt, former CEO of General Electric. The platform allows physicians to directly order and fulfill the supplies they believe are in the patient's best interest, thereby reducing handoffs and improving the patient experience.

Rx Redefined is a health tech company transforming the pathway from order to fulfillment for chronic patients obtaining essential medical supplies. Their patented technology platform creates a value-add service to cost-pressured medical practices, reduces patient care gaps, and has demonstrated a reduction in utilization compared to traditional delivery pathways.