VisibleBrands announced today that it's raised over $4.6 million dollars through the close of a Series A Round of funding and follow-on Series B Convertible Note. The company has now completed the development, initial commercial testing and successful deployment of the first cloud-based, in-store, digital promotions network and is preparing for an expanded regional deployment in the second half of 2013.

"We are thrilled that many early investors are also participating in our Series B round," says Timothy Morton, VisibleBrands co-founder and CEO. "But we're even more thrilled by what people are saying about us and where the marketplace is headed. Just a few weeks ago, Steve Frenda, managing director - Strategy and Development, at the Path to Purchase Institute said, 'VisibleBrands is about unlocking the shelf as a media channel - It's unlike anything else we've seen and it has the potential to be a game-changer.' And then VentureBeat noted that 'Indoor location will be the next billion dollar market.' Well, they're right. We're already there using the latest indoor location technology to deliver customized digital offers right to the shelf where shoppers vote with their feet. And our system is driving consumer preference."

Unlike other printed, online or mobile phone coupons, VisibleBrands-enabled digital offers require no clipping, no downloading, no mobile phone, and no registration or opting-in. People shop as usual and with a single touch of an in-aisle screen can accept a digital coupon. The offer is "clipped to cloud" using location-based, wireless and cloud technologies, and the savings are credited automatically at checkout.

Morton sees the entire marketplace shifting away from traditional channels like print towards emerging digital channels. "The legacy print empires that have owned supermarket promotion budgets are being shaken to the core. Companies like Safeway, which have relied very heavily on printed circulars and FSIs, are shifting their budgets towards channels that provide customization and higher relevance to their shoppers while putting an end to price-matching from competitors like Walmart. On top of this, CPGs like Procter and Gamble are focusing less on traditional channels as well. Instead, they're emphasizing 'store back' marketing - figuring out ways to engage shoppers in the store - because that is where decisions are made about whether or not to purchase products. We believe that we're in a unique position to take advantage of these market shifts."

To support a large, regional rollout, the company is now building the capacity to scale through channel and managed service providers such as HP, Microsoft and Zebra Technologies. "After a blockbuster show at NRF and meetings with analysts and potential partners," says Morton, "we have a healthy mix of companies that are very excited about working with us. They recognize that, unlike most of the 25 or so billion dollar start-ups in Silicon Valley that have to spend tons of money acquiring customers, we have the potential to engage every shopper at the moment of decision at a customer acquisition cost measured in pennies. They understand also that VisibleBrands is not a flash in the pan mobile app, or scrapbooking site, or 'me too, daily deal coupon start-up,' but a disruptive, cloud-based media channel that will deliver enormous value to the entire shopper marketing ecosystem - from CPGs to brands to shoppers - that makes up the $300 billion U.S. trade and retail promotions marketing industry."

About Visible Brands

VisibleBrands is the world's first cloud-based, in-store, digital promotions network serving coupons, offers and other virtual goods at the Moment of Decision. Our system leverages location-aware wireless networks, cloud-based computing and data-driven marketing to unlock retail as a plannable media destination for the $300 billion U.S. trade and retail promotions marketing industry (Accenture). Our innovations accelerate the shift to digital and provide advertisers opportunities to close the loop and intelligently engage every shopper with the last impression. Our offers require no mobile phone, downloading, registration or opt-in. And our Platform-as-a-Service (PaaS) model is highly scalable, cost-efficient and engineered to deliver a seamless experience across the web, mobile and in-store display technologies. Please visit VisibleBrands: Delivering the Last Impression℠ to learn more.

www.visbrands.com