ActivTrak, a leader in workforce analytics and productivity management software, has announced $50 million in Series B funding to scale go-to-market activities in sales, marketing, and channels, and expand platform capabilities using AI-driven analytics to help companies better understand and optimize how digital work gets done.

Sapphire Ventures led the round with Elsewhere Partners participating, bringing ActivTrak's total funding to-date to $77.5 million. The company has quickly become an emerging leader in digital workplace technology recognized by top IT industry analysts, product reviewers, and media.

ActivTrak helps companies unlock productivity potential. Our award-winning workforce analytics and productivity management software provides expert insights that empower people, optimize processes, and maximize technology. Additionally, with data sourced from more than 8,000 customers and over 250,000 users, ActivTrak's Workforce Productivity Lab is a global center for ground-breaking research and expertise that helps companies embrace and embody the future of work. Based in Austin, Texas, ActivTrak is backed by Sapphire Ventures and Elsewhere Partners, and is led by a seasoned team of software industry veterans. To learn more visit: https://activtrak.com/.