Health Gorilla, Inc., the first online healthcare marketplace to connect doctors and clinicians with over 9,000+ diagnostic labs and 35,000+ radiology centers, has today announced $1.2M in financing led by True Ventures. The capitalization positions Health Gorilla in digital healthcare to continue rapid expansion of its marketplace and capitalize on the explosive $64 billion diagnostic test market.

According to a recent report by Rock Health, 2014 will be a record year for digital health funding with 168% year-over-year growth. Health Gorilla is addressing this burgeoning digital health market opportunity by providing the first online healthcare marketplace to connect all doctors and clinicians with an expanding number of testing labs and radiology centers. Doctors and their teams can instantly place orders, get results, and completely eliminate paper faxes while ensuring compliance.

'Health Gorilla is one of the innovators leading a wave of disruption in a multi-billion diagnostic test market through the development of world class mobile software and cloud based services,' said Jon Callaghan, founding partner at True Ventures.

'The existing healthcare market is characterized by large, incumbent systems, which are increasingly opaque and cumbersome. The market hasn't kept up with the best innovations in software, and Health Gorilla's system brings speed, transparency and convenience to doctors and patients across the US. We're delighted and pleased to participate as a key Health Gorilla partner and look forward to their continued success.'

'Health Gorilla is one of the innovators leading a wave of disruption in a multi-billion dollar diagnostic test market through the development of world class mobile software and cloud based services,' said Jon Callaghan, founding partner at True Ventures.

'The existing healthcare market is characterized by large, incumbent systems, which are increasingly opaque and cumbersome. The market hasn't kept up with the best innovations in software, and Health Gorilla's system brings speed, transparency and convenience to doctors and patients across the US. We're delighted and pleased to participate as a key Health Gorilla partner and look forward to their continued success.'

Health Gorilla is replacing the clunky and costly process of lab test ordering where each doctor must use many separate systems from individual companies to request diagnostic tests and view results. Health Gorilla has replaced it with a simple and effective solution -- a single nationwide online healthcare marketplace that connects doctors to service providers, streamlining orders, and providing real-time access to results. Approximately 72% of all patient record data is diagnostic lab and radiology center test results. The Health Gorilla marketplace is HIPPA compliant and ONCC modular certified MU2 solution is available at absolutely no charge for doctors and clinicians.

'The successful closing of this financing reflects the success and momentum of our marketplace expansion,' said Steven Yaskin, Chief Executive Officer, Health Gorilla. 'Today we have over 500,000 patient records in the system and we are growing rapidly. We remain well positioned to continue building momentum and to capitalize on our significant market opportunity within digital health.'

About True Ventures

Founded in 2005, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. With four funds and approximately $900 million in capital under management, True provides seed and Series A funding to the most talented entrepreneurs in today's fastest growing markets. With a mission to make the world a better place for entrepreneurs, True encourages each founder's vision and has built resources to empower the employees, families and communities of its portfolio companies. The firm maintains a strong founder community and offers innovative educational opportunities to its portfolio, helping entrepreneurs achieve higher levels of success and impact. With more than 150 companies funded and multiple companies acquired, the current True portfolio has helped create over 3,500 jobs. To learn more about True Ventures, visit www.trueventures.com.

About Health Gorilla

Health Gorilla is a leader in digital health. We are the first online healthcare marketplace to connect all doctors and clinicians with over 9,000+ diagnostic labs and 35,000+ radiology centers. Doctors and their teams can instantly place orders, get results, and completely eliminate paper faxes. Uniquely, our HIPAA compliant and ONC modular certified MU2 solution is available immediately at absolutely no charge for doctors and clinicians.