The round was led by Lux Capital with participation from Good Friends (founders of Warby Parker, Harry's, and Allbirds) and follow-on from earlier investors. The round also includes participation from category leaders in digital health Ro, ZocDoc, and Eight Sleep, as well as founders of Ramp, Better, and Deel, among other innovators. Pawp will use the funds to grow its team, scale its current offering, and expand its capabilities to solve a range of pain points in the pet care space that have yet to be addressed by the industry incumbents.

Pawp is a first-of-its-kind platform that addresses two essential pain points for pet parents: access to quality vet care and help paying for it. Pawp is the only company offering on-demand telehealth via a 24/7 digital vet clinic and a $3,000 emergency fund so pet owners are never forced to make difficult healthcare decisions based on accessibility or financial restraints. Pawp's ultimate goal is to help pet parents become more educated, equipped, and financially empowered to take the best possible care of their dogs and cats.

Unlike traditional pet insurance, Pawp offers one $19/monthly membership fee for full access to their digital clinic and emergency funds regardless of a pet's age, breed, location or preexisting conditions. One Pawp plan protects up to six pets in a household at no additional cost.