LOYAL3, the fee-free investing company, has raised $18 million in Series C financing. DNS-L3, LLC, an entity controlled by business interests of Michael Pucker and Gigi Pritzker Pucker, led the Series C round. Additional investors in the round include existing investors Chris Kelly, former Chief Privacy Officer of Facebook, and Barry Schneider, Chairman & CEO of LOYAL3.

"We are pleased that Michael and Gigi Pritzker Pucker have invested in our vision to democratize the capital markets, making stock ownership possible for millions of people. Given their deep and long-standing expertise with world-class brands, they are an ideal partner," said Barry Schneider, Chairman and CEO of LOYAL3. "We provide an opportunity for people to buy stock in their favorite brands, including the fifty most popular companies on Facebook, as easily as buying products on the web."

"We are excited to partner with the existing investors and management team of LOYAL3, a company that is transforming both the capital markets, as well as the marketing and promotional worlds," Michael Pucker said. "LOYAL3's ability to offer people fee-free investing and to 'own what you love(TM),' while providing companies with a powerful acquisition, engagement and loyalty currency, is a game-changer and something we want to be a part of," he added.

ABOUT LOYAL3

LOYAL3 is democratizing the capital markets by offering fee-free investing on Facebook and the web. By making stock ownership easy and affordable, we are dedicated to opening up market access to tens of millions of people.

We enable people to buy stock in their favorite companies in 3 easy steps on Facebook or the web, as easily as buying a product online. People can invest as little as $10 and they pay no fees to buy or sell stock.

The platform currently enables people to invest in some of the most popular brands on Facebook, including Amazon, Apple, Coca-Cola, Dunkin' Brands, Facebook, Google and Starbucks.

The company also offers an IPO product, called a Social IPO(TM), that opens up IPO access to everyday people on a first-come, first-serve basis, making IPO stock available at the same price, and at the same time, as institutions.

For more information: Andrea Firpo 415.981.0700. www.loyal3.com

Investors are not charged fees for enrollment, transactions, or account transfer, and are not required to maintain a minimum account balance. IPOs require a $350 cash balance, but unused funds can be withdrawn at any time. Maximum purchase limited to $2500 per stock per month. The availability of any security on the LOYAL3 platform is based on various factors, including social prominence, but is not based on value and does not mean that it is an appropriate investment for you. The availability of any security on the LOYAL3 platform does not necessarily indicate any contractual relationship between LOYAL3 and the listed company.