Orchestro Inc., the market leader in demand analytics and orchestration, today announced a new round of funding led by Novak Biddle Venture Partners. All existing Orchestro investors, including CNF Investments and New Markets Venture Partners participated in this growth round.

This investment supports Orchestro's strategy to enable consumer goods companies and retailers to proactively analyze and act on business exceptions. The company's solution dramatically reduces lost sales opportunity, increases revenue, and enhances customer service levels. The company will leverage its investment to help reduce the effort of complex-data integration, while avoiding costly supply chain exceptions. Our pre-emptive analytics solution empowers our customers to accurately pinpoint, prioritize and prevent service level exceptions, such as in-stock percentage, days of supply, zero scans or low inventory. These exceptions affect sales, inventory cost, out-of-stock, and poor in-store execution around promotions and new product introduction, which collectively cost the industry billions of dollars.

The company expects to expand its sales and marketing efforts, to capture increasing demand in the value of 'click-and-mortar' analytics, as well as grow its footprint within mid-tier and emerging markets CPG companies.

'This investment is a clear indicator of the momentum we are seeing in the market and the high level of confidence in our strategy,' said Abdul Omar, CFO of Orchestro. 'As we finish a year of innovation and growth, we are well positioned to deliver even greater quantifiable value for our clients.'

About Orchestro

Over 110 global brands rely on Orchestro's proprietary demand orchestration platform to seamlessly execute on their omni-channel strategy. We increase speed-to-insight by harmonizing disparate demand data and applying adaptive analytics to execute profitable actions. Our clients can proactively analyze and act on business exceptions to dramatically reduce lost sales opportunity, improve revenue, and enhance service levels. Visit www.orchestro.com for more information.