The round was led by New York-based global private equity and venture capital firm, Insight Partners. New investors Pitango Growth and Marc Benioff's TIME Ventures joined the round, as well as existing investors DMG MORI, NEA, and Vertex Ventures US.

Tulip, the leader in frontline operations, is empowering the world's frontline workforce to improve the productivity of their teams, the quality of their output, and the efficiency of their operations. With Tulip's no-code platform, companies can empower those closest to operations to digitally transform their operations and gain real-time visibility into the people, tools, machines, and processes involved--all in a matter of days. Companies of all sizes, across industries have implemented Tulip's intuitive platform to solve some of the most pressing challenges in operations. A spinoff out of MIT, the company is headquartered in Somerville, MA, with operations in Hungary and Germany. It has been recognized as a Challenger on the 2021 Gartner Magic Quadrant for Manufacturing Execution Systems (MES), Frost and Sullivan Entrepreneurial Company of the year and a World Economic Forum Technology Pioneer.