Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced the company has closed $30.7 million in Series D financing. The round was led by the pioneering data and analytics investment team at Georgian Partners, complemented by a major investment from Bain Capital Ventures. Current investors Battery Ventures, Tenaya Capital, and Presidio Ventures also participated.

This announcement follows the recent news of a record 2014 for Tealium, highlighted by organic sales growth of 138 percent year over year and the addition of over 200 diverse organizations to the company's rapidly growing, global customer base. This round of funding will allow the company to continue to expand operations both domestically and internationally, and accelerate product innovation in delivering actionable, omnichannel data across the enterprise based on real-time customer intelligence.

'Tealium's mission is to help our customers grow their businesses by capturing and serving up real-time, 360-degree customer insight to all of their enterprise applications,' said Jeff Lunsford, CEO of Tealium. 'We believe companies that will thrive in the world of the demanding, omnichannel consumer are those who can gather customer intelligence in real time, and use that intelligence to provide more relevant experiences for their customers.'

'Georgian Partners, with their deep history in analytics and data platforms, share both our heritage and our vision of building a real-time data supply chain,' he added. 'And Bain Capital, with their experienced team, global footprint, and history of investing in transformational companies, is an ideal partner as we scale Tealium worldwide and integrate our platform more deeply into enterprise business intelligence and data warehousing solutions.'

Justin LaFayette, managing partner and co-founder of Georgian Partners, will be joining Tealium's board of directors.

'Tealium delivers one of the greatest assets available to an organization: actionable, first-party data,' said LaFayette. 'The power of owning your data, collecting and enriching that data in real time, and then using it to take relevant, immediate action is unparalleled. Tealium's capabilities turn data into insights - a foundational element of applied analytics - and with their strong growth, we are excited to add them to our portfolio and partner with them on this journey.'

'Tealium has a strong competitive advantage in being a truly real-time data engine, and the demand for their capabilities in enabling a data-driven enterprise has never been higher,' said Salil Deshpande, managing director of Bain Capital Ventures. 'We look forward to partnering with Tealium in the next phase of their growth, and playing a key role in driving a transformation in the way that companies more intelligently interact with their customers in this data-rich, omnichannel world.'

For more information on Tealium and the company's unified marketing solutions, visit www.tealium.com.

About Tealium
Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium's open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences. Founded in 2008, Tealium was recently named to the Inc. 500, which recognizes the fastest-growing private companies in America. The company's award-winning solutions are used by hundreds of global enterprises, including Cathay Pacific Airways, Domino's Pizza, HanesBrands, Kimberly-Clark Corp., Lamps Plus, Lincoln Financial Group, Party City, Univision and Vizio. For more information, visit www.tealium.com.

About Georgian Partners
Georgian Partners is a growth equity firm investing in expansion stage enterprise software, internet and information companies that are exploiting applied analytics: the convergence of cloud-based business solutions, big data, and broad information rights. Founded by successful entrepreneurs and technology executives, Georgian Partners leverages our global software expertise to be able to directly impact the success of companies. For more information, visit www.georgianpartners.com.

About Bain Capital Ventures
Bain Capital Ventures' new Palo Alto office has made more than two dozen sizable investments (not counting seeds) in less than three years. Bain Capital Ventures, with approximately $5B under management and offices in Palo Alto, Boston and New York, is the venture arm within Bain Capital, with $80B under management. Bain Capital Ventures raises a new venture fund approximately every three years and is currently investing out of stage-agnostic venture funds of $660M raised in 2012, and $935M raised in 2014 in projects ranging from $250K seeds to $50M growth-stage investments. Salil focuses on software infrastructure and led the Tealium investment. In the last nine years he has invested $145M in 34 companies including Lending Club, Buddy Media, MuleSoft, SpringSource, Redis Labs, ZeroTurnaround, Dynatrace, Aria Systems, Hazelcast, and DataStax, and is on the Forbes Midas List of the top 100 venture investors for 2013 and 2014.