C9, the Revenue Performance Company, today announced that it has received a $12 million Series D round led by existing investors Mayfield Fund, InterWest Partners and Leapfrog Ventures. With this latest round, the company has raised a total of $40 million. The new funding will fuel investment in sales, marketing and engineering.

The company also announced that it has appointed Michael Howard as chief executive officer. As CEO of C9, Michael brings a wealth of leadership experience and a proven track record in leading high growth companies. Michael comes to C9 from Greenplum, the Big Data division of EMC. Michael has an impressive execution track record as former CEO of Ingrian Networks (acquired by Safenet), CEO of Outerbay (acquired by HP), VP of the Internet Division at Veritas, and VP of Data Warehousing at Oracle, where he led the acquisitions of Thinking Machines, OneMeaning, and Carleton Corporation.

Michael brings over 20 years of experience in Big Data and analytics to C9 and has outlined a compelling product roadmap that strongly positions the company in the 'Revenue Performance' space. (See separate announcement today titled, 'C9 Delivers Suite of Analytic Applications that use Big Data and Fast Data to Drive Revenue Performance.'

'C9's bold vision to optimize revenue across marketing, sales, service and support sets a new paradigm in how analytics vendors help enterprises maximize revenue. C9's differentiation is its ability to capture large volumes of data -- at incredible speed -- and use predictive analytics to identify trends that pinpoint what deals are likely to convert into revenue,' said Michael Howard, CEO, C9. 'I'm excited to be leading a company that truly gives enterprises transparency and the clarity needed to proactively optimize revenue performance, and ultimately impact a company's bottom line.'

Visit C9's Blog for more insight on Revenue Performance using Big Data and watch this video.

'C9 is poised for tremendous growth, and I can't think of a better leader to fuel that growth than Michael,' said Bruce Cleveland, General Partner, InterWest Partners and former Senior Vice President of Products at Siebel Systems. 'His stellar Big Data expertise and savvy leadership skills are exactly what the company needs to scale to the next level.'

'Companies are eager for a better way to understand risk and to identify new revenue opportunities,' said Rajeev Batra, Partner, Mayfield Fund. 'By adding science to the 'art of sales,' C9 empowers companies to focus and work on those deals that are at the edge of success or failure -- ultimately driving more revenue.'

About C9

C9, the Revenue Performance company, is an analytic application software company that uses a cloud-based Big Data analytics platform to enable organizations to analyze and optimize revenue across marketing, sales, service and support. C9 combines the best of Big Data + Fast Data + predictive analytics to empower companies such as LinkedIn, Yahoo! and Box to increase revenue by improving visibility and predictability, generating more accurate forecasts, and identifying revenue risks.