The round was led by 4490 Ventures, an early-stage venture capital firm based in Madison, Wisconsin, to support QualSights' strategic growth and hiring.

QualSights is an insights technology platform that helps brands grow by generating deeper and more authentic insights from consumers anywhere in the world in a remarkably fast and cost-effective manner. QualSights' patented technology blends the depth and authenticity of qualitative research with the speed and agility of quantitative research. In addition to enabling the capture of offline behavioral data from consumers using a combination of in-context video and passive IoT sensors, QualSights offers a powerful suite of AI tools as well as an easy-to-use presentation builder that helps brands analyze data faster than ever before and quickly present compelling stories. QualSights is used by numerous Fortune 500 clients in CPG, pharmaceutical, technology and other industries to help with product innovation, renovation, and optimization.