LeadiD (leadid.com), developer of a groundbreaking lead certification technology platform, today announced that it has closed $1.7 million in funding to accelerate the company's growth and success in the lead generation marketplace. The investment was led by Genacast Ventures, a seed-stage investor, based in Philadelphia, PA. LeadiD will use the funds to hire additional business development and engineering resources, produce unique marketing campaigns, accelerate innovative application development and drive market adoption.

In conjunction with this investment, LeadiD has recently added several industry veterans to drive LeadiD's growth. John Trionfo, LeadiD's most recent hire from TARGUSinfo, is the company's new Senior Vice President; Rob Rokoff, previously of Leads360 and TARGUSinfo, is the Vice President of Business Development; Natalie Stopko, previously of LendingTree, LLC., has come on board as Director of Marketing; Lauren Jacobson, previously of Ampush Media, Inc., will come on board in early August as Director of Client Services. In the coming weeks, LeadiD will add executives from additional firms within the Lead Generation space.

"We feel great about LeadiD's accomplishments in the Lead Generation space thus far, and Genacast Venture's investment is a big vote of confidence in our company, our team and in the LeadiD platform. We are passionate about what we are doing here at LeadiD, and Gil Beyda [Genacast Founder] shares that passion," said LeadiD Founder and CEO, Ross Shanken. "We look forward to this partnership, accelerating LeadiD's already rapid industry adoption."

"We were very excited to invest in LeadiD. We see hundreds of businesses each year and LeadiD was a standout with a game-changing idea in lead generation. Plus they have a team with deep domain experience and an ability to deliver this valuable service," said Gil Beyda, Founder and Managing Partner of Genacast Ventures.

LeadiD has over 160 companies utilizing the platform, which currently issues over 15,000,000 unique LeadiDs per month across the Education, Insurance, Legal and Automotive verticals. "LeadiD market adoption validates that many firms in our industry do want lead gen to mature; and LeadiD does a better job bringing both sides together because our technology platform empowers a neutral and trusted transaction. We are excited that Gil recognizes the potential of our technology and our team and I am thrilled to have Genacast join the LeadiD family," explains Shanken.

About LeadiD

LeadiD is the only independent, neutral, open technology platform, which tracks the origin and history of every lead event that utilizes the LeadiD system. LeadiD has free options for Publishers, and no publisher-proprietary data is exposed, but rather, LeadiD allows Lead Sellers and Lead Buyers to make real-time decisions based upon definitive origin and history flags that are predetermined. LeadiD fosters an environment of trust in the transaction, one where both Lead Sellers and Lead Buyers alike derive top-line value. Learn more at leadid.com or follow us on Twitter: @leadid

About Genacast Ventures
Genacast Ventures (http://www.genacast.com) invests in Internet technology entrepreneurs with a vision and passion for forging new markets or disrupting old ones. Established in 2008 as a partnership between serial entrepreneur Gil Beyda (Real Media and Tacoda) and Comcast Ventures, Genacast's commitment to helping exceptional entrepreneurs build great companies is already experiencing success with its first investment Invite Media being acquired by Google and its second investment Demdex being acquired by Adobe. Current portfolio companies include DoubleVerify (online advertising), PackLate (travel), Enterproid (mobile), Mortar Data (big data) and LeadiD (lead generation). Genacast invests up to $1M in 3-4 seed-stage start-ups each year.