The round was led by Craft Ventures with participation from General Catalyst, Slow Ventures and Town Hall Ventures, Andy Slavitt's venture fund. Demand for Plume's services, which are focused on radically increasing access to gender-affirming care, medication and products for the trans community, is growing rapidly. The world's leading digital gender-affirming care service, Plume will use the funds to scale growth nationally, invest in top tier talent specialized in trans health, and expand reach in new markets, making gender-affirming care available to every trans person who needs it.

Plume is the first health technology company built for the transgender community focused on radically increasing access to care, medication and products for the trans community, supporting a bold, authentic and healthy lifestyle. Its vision is to make gender-affirming care available to anyone, anywhere until it transforms healthcare for every trans life. Plume is currently available to over 90% of the trans population across the United States.