PAIR Eyewear, the first direct-to-consumer, customizable eyewear brand by Forbes 30 Under 30 Co-Founders Sophia Edelstein and Nathan Kondamuri, announced today the close of a $12M Series A investment round. The round was led by Alex Gurevich at Javelin Venture Partners with participation from Norwest Venture Partners, Precursor Ventures, Bolt, Gingerbread Capital and other strategic investors including NFL player Christian McCaffrey, David Rogier, Founder and CEO of Masterclass, among others.

PAIR, the first direct-to-consumer, customizable family eyewear brand reimagining the consumer experience for those with glasses, allows kids and adults alike to quickly and easily customize the look of their glasses anytime, anywhere. PAIR delivers their glasses to families with an engaging digital experience for just $60.00 per pair - well below the $300.00 average price point for a pair of prescription glasses. The brand's large and expanding selection of over 500 combinations of base frames and customizable tops includes limited edition monthly drops and licensed designs from brands such as Marvel, Harry Potter, Sesame Street and The NBA for optical glasses, sunglasses, and blue light glasses, all available in both prescription and non-prescription forms. Through their PAIR for a PAIR program with the EYElliance, for every PAIR purchased, PAIR helps provide a child in need with vision care. To learn more about PAIR, visit: www.paireyewear.com.