According to published reports, Reaction Housing has raised $1.5M from ffVC, Rothenberg Ventures, Riverwood Capital, MI Ventures, and angel investor Michael McCartney.

In 2005, Michael McDaniel watched helplessly as Hurricane Katrina forced thousands of people out of their homes and into crowded, poorly equipped 'shelters'. Growing up in Mississippi, where he weathered lots of hurricanes with his family, he was appalled with the aftermath of Katrina and knew there had to be a better solution. Just days following Katrina's landfall and with a humble coffee cup as inspiration, the Exo was born. Reaction's focus is on its initial product the Exo Housing System - a smart, highly portable shelter that is light enough to be moved by hand and packs more connectivity than a modern home. The ecosystem is comprised of the Exo shelter unit, which is the foundational component of the system, and Populous, a smart real-time inventory and asset management software package.