Lucra today announced it has raised $10 million from 7GC, SeventySix Capital, Steve Kuhn (Founder of Major League Pickleball), alongside NBA MVP Giannis Antetokounmpo, Ark Invest, Simplex Equity, and a who's who of professional team owners and athletes. Additional prominent investors and advisors in the company include professional team owners, Arthur Blank (Atlanta Falcons, AMBSE Ventures), Dennis Wong (LA Clippers), former WNBA president Donna Orender, tennis champions John Isner and James Blake, NFL players Zach Ertz and Emmanuel Sanders, and more.

Lucra is the leading provider of social gamification technology for consumer platforms. Its aim is to bring offline competitions online, and to create a safe, trustworthy, and trackable experience for consumers and clients. Delivered via a white-label, native Software Development Kit (SDK), clients are able to embed Lucra's gamification engine directly into their mobile app or website. The technology facilitates low-to-no stakes competitions for cash, credit, or coupons to create a gamified loyalty experience for customers. Lucra helps to keep the fun and funds inside your ecosystem, allowing clients to drive incremental traffic, increase dwell time, and unlock new revenue streams.