Notable investors include Israel Shark Tank's Yasmin Lukatz (Founder Israel Collaboration Network), serial entrepreneur and investor Oren Dobronsky, as well as Zohar Gilon (Tamar Technology Ventures) and Menachem Weinfeld (Starry Group). This seed funding also includes Israel's fastest crowdfunding raise at over $3M, which enabled an audience passionate about maternal health the opportunity to invest in a company that is revolutionizing the industry.

Annabella is on a mission to empower the lives of mothers throughout all stages of their life with state-of-the-art femtech products. Annabella initially went to market with a FDA-cleared, patented breast pump that simulates a baby's suckling and includes an adjustable breast shield, which prioritizes efficiency and comfort.