Direct-to-consumer Chinese food brand Xiao Chi Jie (XCJ)- founded by second generation Chinese Americans Jennifer Liao and Caleb Wang- has raised $10 million in their Series A financing round led by Imaginary Ventures, joining actor Simu Liu, Goldhouse Ventures, and Hyphen Capital along with founders Colin McCabe (Chopt), Jason Wang (Caviar), Gabi Lewis (Magic Spoon), Katrina Lake (Stitch Fix), Scott Cutler (StockX), Shan-lyn Ma (Zola), and more.

Growing direct-to-consumer Chinese food company Xiao Chi Jie (XCJ) was founded in 2020 by second-generation Chinese Americans Caleb Wang and Jennifer Liao, who are on a mission to share honest representations of the food they grew up eating and open consumers' minds and palates to new and exciting flavors, textures and aromas.