Leading peer-to-peer car sharing marketplace, Turo, has raised $92 million in Series D funding. Daimler and SK Holdings - one of South Korea's largest conglomerates - led the round, with Liberty Mutual Strategic Ventures and Founders Circle Capital also joining the financing. Existing investors August Capital, Canaan Partners, Kleiner Perkins, GV, Trinity Ventures and Shasta Ventures also invested in the latest round of financing. Turo will also acquire Croove, the leading peer-to-peer car sharing marketplace in Germany, from Daimler.

Turo CEO, Andre Haddad, with vintage Mercedes-Benz
Turo CEO, Andre Haddad, with vintage Mercedes-Benz
Average monthly Tesla Model S host earnings
Average monthly Tesla Model S host earnings

Turo CEO, Andre Haddad, with vintage Mercedes-BenzAverage monthly Tesla Model S host earnings
In the past two years, Turo has quadrupled its signups and vehicle listings. Currently, Turo has over four million users, adding more than one million in the last four months alone, and has over 170,000 cars listed.

"We are proud to welcome Daimler, SK Holdings, Liberty Mutual Strategic Ventures and Founders Circle Capital to the Turo family," said Turo CEO, Andre Haddad. "This impressive roster of strategic investors joins our existing investors in fueling Turo's mission to put the world's one billion cars to better use and positions Turo firmly as the global leader in the fast-growing peer-to-peer car sharing space. We're thrilled to have them by our side as we work to reshape car ownership and travel worldwide."

Turo's acquisition of Croove provides an immediate opportunity to expand its presence from existing international markets in Canada and the UK to Germany and more broadly into Europe. Funding co-lead SK Holdings will also provide strategic support and insights as Turo considers expansion into South Korea and other Asian markets.

"People want access to mobility - anytime and anywhere," said Jörg Lamparter, Head of Mobility Services responsible for all mobility services bundled under the roof of Daimler Financial Services. "We have already been addressing this desire by providing mobility services to over 15 million people, and our investment in Turo allows us to further expand our leading position and create a stronger mobility services ecosystem. Daimler's expertise in this sphere and Turo's marketplace complement each other perfectly."

"Attitudes toward car ownership and travel are rapidly changing. We've witnessed these changes first-hand through our investments in SoCar, Korea's leading car sharing service, and SoCar Malaysia, which will launch at the end of this year," said SK Holdings CEO, Dong Hyun Jang. "We are confident that Turo will continue to accelerate these trends and look forward to helping Turo to expand into Asia."

In addition to investing, Jan-Michael Graef, CFO at Daimler CASE organization and SK Holdings VP of Portfolio Management, Jungho Shin, join Turo's board of directors.

Liberty Mutual's investment in Turo builds upon the companies' existing relationship that provides commercial insurance for vehicles on the Turo platform. "We are excited to support Turo's peer-to-peer car sharing marketplace as they reinvent traditional car ownership," said Dan Robinson, Managing Director of Liberty Mutual Strategic Ventures. "The sharing economy has been a focal point for the fund, and Liberty Mutual is eager to engage with Turo to explore how we can provide innovative insurance solutions for their customers and our policyholders."

Founders Circle Capital (FCC) participates as a new financial investor in Turo's Series D. "We are focused on finding the most disruptive, highest performing and capital efficient private technology companies. Turo significantly exceeds our strict investment requirements on revenue, growth and profitability. It is clear that, much like Airbnb did in accommodations, Turo has established itself as the category leader in car sharing. We're proud to align ourselves with such a forward-thinking management team and investors as they gain brand momentum and global expansion," said Chris Albinson, Managing Director at Founders Circle Capital.

The $92 million Series D funding brings the company's total funding to $193 million. In addition to its focus on expansion abroad and deepening its expertise in insurance, Turo plans to invest capital from the Series D to enhance the customer experience on both sides of the marketplace, boost customer acquisition and grow the Turo brand globally.

About Turo

Turo is a car sharing marketplace where local car owners provide travelers with the perfect vehicle for their next adventure. Travelers from around the world choose from a unique selection of cars and car owners earn extra money while helping fuel their adventures. A pioneer of the sharing economy and travel industry, Turo is a safe, supportive community where the car you rent is part of a story, not a fleet. Whether it's an F-150 truck to help out on moving day, a Tesla for a luxurious weekend away, or a classic Mercedes-Benz for a picture-perfect road trip, travelers rent the car and own the adventure. Discover Turo at turo.com. Join our mission, work at Turo, turo.com/jobs.