According to the Dallas Morning News, social marketing firm HipLogiq announced that it raised $7 million in venture funding to increase marketing of its Twitter-focused web apps.

HipLogiq previously raised $5 million. Both rounds were led by Connecticut-based Hadron Global Partners, a joint venture between RLB holdings and Carriage House Partners.

HipLogiq is a marketing technology company whose mission is to improve on traditional methods of doing business by creating products and services designed for the way the empowered consumer lives today. We do this by fundamentally changing how businesses and brands reach and engage with people.