SeedtoB Capital, an entrepreneur-led venture fund focused on early-stage healthcare innovation, has invested in Mployer Advisor, an AI-enabled platform changing the way employers search for, evaluate, and partner with insurance brokers.

Mployer Advisor is changing the way employers search for, evaluate and select insurance advisors. The intuitive platform connects employers and employees to exceptional benefits and insurance plans by providing employers with actionable data to easily evaluate and select the best advisor for a company's specific needs. Most brokerages have a profile on Mployer Advisor, which provides independent ratings of insurance advisors to support employers. Insurance brokers cannot pay to influence their Mployer Advisor rating. Only highly rated brokerages are allowed to advertise on the platform.