Deserve, a fintech company transforming credit cards into a software that lives on mobile, announced today it has raised a $50 million Series D funding round led by Mission Holdings, Mastercard and Ally Ventures with participation from Goldman Sachs Asset Management, Sallie Mae and other existing investors.

Deserve is powering the future of fintech through digital-first, mobile-centric, highly configurable API and SDK based credit card solutions. Using machine learning and alternative data, Deserve provides partners with state of the art underwriting solutions that expand financial access. Deserve partners with financial institutions, fintechs, and modern consumer brands, universities and associations to develop, rapidly deploy and power white label and co-branded credit card programs.