Rheo, the world's first personalized video channel, today announces a distribution deal with Vimeo. Rheo is an intuitive new experience for discovering and watching, short-form media on Apple TV.

Rheo now includes hand-picked selections from across Vimeo's entire catalog of high quality short videos, including Vimeo's highly-coveted Staff Picks collection. Vimeo is the leading source for great short-film, animation, music-videos and more. Vimeo content will be featured in all of Rheo's mood-inspired channels, including: Laugh, Learn, Inform, Spark, and Chill.

'Vimeo believes in helping filmmakers from all over the world upload and share their videos in the best possible quality,' says Vimeo VP of Content Distribution, Peter Gerard. 'Rheo's elegant user experience is a perfect place to further distribute Vimeo Staff Picks and other great videos from our community.'

The Rheo team is also launching a brand-new channel: Move. 'The concept behind Move is simple -- it's a testament to the human body, and the incredible things it can do,' says Chief Product Officer, Charles Migos. 'The action clips in Move span everything from dance, to BASE jumping, to skiing, skateboarding, surfing and motorsports. The videos are all hand-selected for their mesmerizing content, and their cinematic quality to present gloriously on your TV.'

The Rheo team is also excited to announce that it has secured $2.3M in seed funding. The round was led by Accomplice, with participation from Pathbreaker Ventures, Social Capital, Social Starts, and technology veteran Lars Rasmussen, of Google and Facebook acclaim.

'Those who use Rheo for the first time are immediately struck by a video experience that they have never seen before,' says founder Alan Cannistraro. 'It is the fastest and most-interesting way to navigate the overwhelming amount of video content available online, in a way that is most relevant to you. We are thrilled to announce a partnership with Vimeo, who brings the best original and artistic content on the planet to Rheo's tastefully-curated catalog.'

Alan Cannistraro and Charles Migos are long-time veterans of product development. They each worked at Apple for more than a decade, and are responsible for creating several iOS apps, used by hundreds of millions of people, including News, Notes, iBooks, Remote, iTunes U, Podcasts, and many others. Alan also worked at Facebook, where he built much-loved News Feed features, including autoplay video and Year-In-Review.

Rheo combines innovative targeting technology, simple and elegant user-experience, and tasteful curation of content to differentiate itself from other video-playback apps. Rheo is the first video-centric, personalized feed, and already has a very strong following. Its first version was immediately featured by Apple, and written about in TIME and Mashable. In three months, Rheo's audience has watched over a million videos spending over 4.5 years of viewing time in the app.

Rheo 1.1 is available exclusively as a free download in the Apple TV App Store, starting today.