MetaCX, a new High Alpha Studio company, announced today it has raised over $14 million in funding to transform how businesses manage their customers and how customers manage their vendors. The funding was led by Upfront Ventures, a leading early-stage venture capital firm based in Los Angeles.

MetaCX is led by Co-Founder and CEO Scott McCorkle, a globally-recognized technology leader who joined High Alpha as Executive in Residence in early 2017. He most recently served as CEO of Salesforce Marketing Cloud and previously served as President of ExactTarget prior to its acquisition by Salesforce.

MetaCX is building a digital success layer that brings suppliers and buyers of enterprise software together for better collaboration and outcome management, offering real-time visibility into customer success. MetaCX is currently in closed beta.

"Our founding team includes world-class engineers, designers and architects who have been building billion-dollar SaaS products for two decades," said McCorkle. "We understand that enterprises often struggle to achieve the business outcomes they expect from SaaS, and the renewal process for SaaS suppliers is often an ambiguous guessing game. Our industry is shifting from a subscription economy to a performance economy, where suppliers and buyers of digital products need to transparently collaborate to achieve outcomes."

Upfront's investment in MetaCX was led by partner Kobie Fuller, who is also joining the MetaCX board alongside Scott McCorkle and Scott Dorsey, managing partner at High Alpha and former CEO and Co-Founder of ExactTarget. Fuller is a SaaS expert having sourced or led investments in companies including ExactTarget, Instructure, UserTesting, Invoca and AdRoll over his career.

"The MetaCX team is building a truly disruptive platform that will inject data-driven transparency, commitment and accountability against promised outcomes between SaaS buyers and vendors," said Fuller. "Having been on the journey with much of this team while shaping the martech industry with ExactTarget, I'm incredibly excited to partner again in building another category-defining business with Scott and his team in Indianapolis."

MetaCX is launching out of High Alpha, an Indianapolis-based venture studio that unites company building and venture capital to build next-generation enterprise cloud companies.

"Scott is an extraordinary tech leader and visionary. He and his talented team of SaaS veterans are re-imagining the future of digital, subscription-based businesses," said Dorsey. "I am thrilled to be working with Scott again and look forward to helping him and his team bring non-incremental innovation to our industry."

For more information on MetaCX or to receive updates on platform availability visit metacx.com or follow @metacx.

About MetaCX

MetaCX is building a digital success layer that brings suppliers and buyers of enterprise software together for better collaboration and outcome management, offering real-time visibility into customer success. For more information: MetaCX.com or follow on Twitter at @metacx.

About Upfront Ventures

Upfront Ventures is the largest venture capital fund based in Los Angeles, with more than $1 billion invested nationally since 1996 in early-stage tech companies such as Ring, Maker Studios, TrueCar, Overture and Envestnet. Key current investments include Bird, GOAT, Parachute Home, Kyriba, thredUP, Apeel Sciences, and Invoca. For more information: upfront.com.

About High Alpha

High Alpha is a leading venture studio focused on building next-generation enterprise cloud companies through a new model for entrepreneurship that unites company building and venture capital. The High Alpha team partners with entrepreneurs, investors and large corporations to conceive, launch and scale new software companies. For more information: highalpha.com or on Twitter at @highalpha.