According to published reports, marketing startup TrueLens is announcing that it has raised a $1.2 million round of funding. The company is also unveiling its core customer intelligence product, which is calls Socialgraphics.

Founded by visionary marketers and technologists from MIT, our mission is helping brands understand high-value truths about their business by empowering them to address the human side of their customers: their interests, expressions, desires and preferences. We put the power of 1 billion daily online consumer expressions in the hands of marketers in a scalable, actionable way that produces massive results. With offices in Boston and San Francisco, TrueLens was founded by successful entrepreneurs and is backed by some of the top investors in the world.

The funding round was led by Google Ventures, with funding from Charles River Ventures, Common Angels, 500 Startups, Boston Seed, and angel investors including HubSpot CTO Dharmesh Shah, Tremor SVP Waikit Lau, InfoChimps co-founder Nick Ducoff, and John Simon, former board member at BzzAgent and m-Qube.