Sippy cups, strollers, and diaper bags... oh my! New and expecting parents are faced with an endless, often overwhelming stream of purchasing decisions - even before baby is born.

Enter SunnyBump, the fun new social community designed to help parents quickly and easily navigate the ever-expanding world of baby-related products. Backed by Lightbank, the venture capital fund behind Groupon, SunnyBump connects new and veteran parents, baby experts and leading manufacturers in one sunny spot to discover and share the best and brightest baby gear on the market - all with just a few clicks of the mouse.

"As a new dad, I discovered firsthand how overwhelming shopping for baby products can be," said Lou Goldhaber , Co-Founder, SunnyBump. "I was inspired to help simplify the process and to make the experience a more enjoyable one for other parents just like me. With SunnyBump, users can easily access product recommendations from trusted resources, like experienced moms and dads or leading baby experts, and explore the world of baby gear in a fun and relaxed environment."

Dedicated exclusively to serving the parenting community, SunnyBump provides moms and dads with a visually appealing, user-friendly platform to discover and exchange information on pregnancy, baby, and parenting products. Since the site's launch in early 2013, over 100,000 parents and experts have used SunnyBump to find and share product information.

User-curated collections feature a wide assortment of products, ranging from the handmade knitwear and offbeat onesies typically found in independent boutiques to the cribs and strollers produced and sold by leading, high-end manufacturers. Collections range from "Best Maternity Leggings" and "Products for Breastfeeding Success" to "Top Daddy Diaper Bags" and "Gear for the Green Parent."

On SunnyBump, parents can:

Discover the best gear. Search by product type or browse other moms' or experts' product collections to find a wide range of information, such as which baby bottle really helps alleviate colic, which stroller truly snaps shut with a single hand and which ballet flats are a must have for running errands in comfort and style.
Bump your favorite items to share your product opinions with others or create a registry list. "Bumping" - SunnyBump's term for selecting and grouping a product into a user's personal, categorized collection - allows parents to archive favorite products and ideas all in one place. Bump your favorite items into a themed collection to share your personal recommendations with other moms, showcase your expertise in a particular area of interest, create a "wish list" or registry of products, or design inspiration boards.
Share your recommendations with a simple click. SunnyBump lets parents share their collections via email, Facebook and Twitter with one simple click. The site even allows parents to embed their SunnyBump collections on their personal blogs through a unique, easy-to-use "widget" feature.

"When it comes to buying things like baby carriers and car seats, I know firsthand how invaluable the opinions of other, experienced parents can be. SunnyBump has created a unique, stress-free space that connects parents with each other and helps bring the fun back into the shopping experience," said SunnyBump's Goldhaber.

Ready to start bumping? For more information about SunnyBump, please visit sunnybump.com, facebook.com/sunnybump, pinterest.com/SunnyBump or follow us on Twitter at @SunnyBump.

ABOUT SUNNYBUMP
SunnyBump connects parents and experts in one sunny spot to discover and share the best and brightest baby gear on the market. Dedicated exclusively to serving the parenting community, SunnyBump helps simplify the purchasing process for new and expecting parents and features a wide assortment of pregnancy, baby and parenting products. To learn more about SunnyBump, please visit www.sunnybump.com.

ABOUT LIGHTBANK
Lightbank is a Chicago-based fund focused on early-stage technology companies. Founded by Eric Lefkofsky and Brad Keywell , who are founders of Groupon, MediaBank, InnerWorkings and Echo Global Logistics, Lightbank not only makes investments of capital, but also takes an active hands-on role in helping entrepreneurs ensure their early- and mid-stage businesses grow and succeed. To learn more, please visit www.lightbank.com.