The financing was led by e.ventures, with participation from Origin Ventures, Softbank, Google Ventures, UTA Ventures, Amazon's Alexa Fund, other institutional investors, and several celebrities, athletes, and entertainers including legendary skateboarder Tony Hawk. Previous investors Lightspeed Venture Partners, Kleiner Perkins, Spark Capital, and The Chernin Group also participated.

Cameo is the first service enabling consumers to book personalized video greetings from celebrities. The company has built a talent portfolio of more than 15,000 VIPs and fulfilled more than 275,000 requests ranging from birthday and good luck messages to prom invitations, marriage proposals, baby gender reveals and beyond.