ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and conversion-driving online shopping experiences for anonymous website visitors, today announced it has raised $28 million in Series C funding from SignalFire, with participation from Norwest and other existing investors.

On average, up to 90% of website traffic is anonymous. In today's privacy-first world it's imperative for leading brands to find new methods to engage consumers in real-time while they are on your digital property. ZineOne is the only in-session marketing platform that intelligently scores behavior and personalizes the experience of every site visitor in-the-moment, while on your website or mobile app, at scale - regardless of whether the visitor is anonymous or known. Top brands across retail, e-commerce, travel, hospitality, telecom, and banking are able to engage anonymous traffic with industry-specific AI models that predict buyer intent within 5 clicks and personalize the consumer experience within milliseconds.