Marketing technology company Amperity has closed $9M in Series A funding, led by Madrona Venture Group, with participation from several notable angel investors.

This funding comes shortly after Amperity's founding earlier this year, and will enable the company to be aggressive in the development of a data-first application for marketing.

'Advances in machine learning and cloud infrastructure are making it possible to finally solve one of the biggest challenges faced by both marketing and IT organizations,' said Kabir Shahani, co-founder and CEO of Amperity. 'We are thrilled to pursue an opportunity of this magnitude, with the support of great investors and entrepreneurs who have built some of the most notable companies in tech.'

Prior to founding Amperity, founders Kabir Shahani and Derek Slager worked together to build Appature, where Shahani was CEO and Slager was VP of Engineering. Appature was purchased in 2013 after six years of building a market-leading relationship marketing SaaS platform serving the healthcare industry.

'The problem space Amperity is attacking is rooted in a set of customer needs Kabir and Derek have successfully addressed in the past,' said Matt McIlwain, Managing Director at Madrona Venture Group. 'They are a world-class team that we are thrilled to be investing in and partnering with again to build another great company.' Madrona was a lead investor in Appature's first institutional round in 2009. In conjunction with the financing, McIlwain joins Amperity's board of directors.

'In my direct experience and having worked with thousands of customers, I can say with confidence there is a massive need in the marketplace for the solution Amperity is creating,' said Tim Kopp, Partner at Hyde Park Ventures, which also participated in the round. Previously, Kopp was CMO at marketing powerhouse ExactTarget and led digital at Procter & Gamble and Coca-Cola. 'The combination of domain expertise and deep technical leadership make Kabir and Derek uniquely qualified to build this business. I'm excited to be part of the journey in defining this next generation of marketing software that is going to truly achieve their vision for solving the customer problem.'

Other investors include Founders' Co-Op led by Chris DeVore, Liquid 2 Ventures led by Joe Montana and Mike Miller, and experienced executives, S. Somasegar, former Corporate Vice President of Microsoft's Developer Division, Rajeev Singh, co-founder and former President of Concur, Dawn LePore, former CEO and Chairman of drugstore.com, and Sujal Patel, founder and CEO of Isilon Systems.