According to published reports, Clypd, an exchange for interactive television and video advertising, has raised $7.2 million in series A-1 funding. The firm raised funds from Atlas Ventures, Freestyle Captial, and Boston Seed Capital. Other investors included John Battelle and Brightcove.

clypd is an exchange for interactive television and video advertising. The company's technology is designed to help agencies, publishers and ad networks drive engagement through contextually relevant advertisements on interactive televisions.