Hoopla, an award-winning provider of sales motivation software, today announced $8 million in Series B funding. The round was led by Trinity Ventures, with participation from previous investors Safeguard Scientifics (NYSE: SFE), Illuminate Ventures and additional private investors. Larry Orr, general partner at Trinity, will join Hoopla's board of directors.

Founded in 2010, Hoopla's cloud-based Sales Motivation Platform combines modern gamification techniques with powerful data insights designed to motivate and track sales team performance. The product's highly engaging, animated updates are broadcast live on big-screen TVs and web pages throughout the enterprise. A mobile version will be available later this spring.

'The world of sales is changing dramatically,' said Michael Smalls, founder and CEO of Hoopla. 'New business models and technologies are changing how and where we sell, and a new generation of employees is bringing a different set of ideas and expectations to the workplace. Our customers recognize this shift, and are using Hoopla to build engaged, high-energy teams that are reporting gains of 50 percent or more in their key performance metrics.'

Hoopla's software as a service (SaaS) solution targets the 15 million sales and other business professionals worldwide who use customer relationship management (CRM) systems, and want to improve the productivity and performance of their teams. The company grew over 250 percent in 2013, adding over 150 new customers, including well-known brands such as Act-On Software, Castlight Health, Forrester Research, GM Financial, and The Sacramento Kings.

'There is a select group of software technologies that are redefining how sales organizations connect, communicate and drive performance,' said Mr. Orr. 'Hoopla is a leader in this market, and is rapidly establishing itself as the must-have motivation platform for world-class sales organizations.'

Hoopla will use its new funding to expand sales, marketing and product development efforts to meet the rapidly growing demand for its software. The company is hiring aggressively and expects to double its employee base by the end of 2014.

Mr. Smalls is giving a presentation today on Hoopla at the AlwaysOn Venture Summit Silicon Valley 2014 in San Mateo, Calif.

About Hoopla®
Hoopla provides cloud-based software that helps sales organizations inspire and motivate sales team performance. Using Hoopla's award-winning Sales Motivation Platform, industry leaders like Angie's List, Box, Experian, Glassdoor, Marketo, Trulia, Xactly and Zillow are building high-performance cultures that deliver dramatic gains in sales productivity and customer satisfaction. Learn more at hoopla.net, on Facebook at facebook.com/hoopla, and on Twitter at @hooplasoftware.

About Trinity Ventures
Trinity Ventures is a top-tier venture capital firm combining business insight, practical expertise and a personal touch to help start-ups win big. For over eleven funds, Trinity has helped passionate entrepreneurs with breakthrough ideas transform markets and lives. Trinity's investment team takes a collaborative approach and believes in personal engagement, mutual respect and goal alignment to deliver out-sized returns to entrepreneurs and investors. The firm invests in early stage technology companies with emphases on Cloud, Digital Media, Social Commerce and Entertainment, and Software as a Service.