The round was led by WndrCo, the venture capital firm started by DreamWorks founder Jeffrey Katzenberg. Existing investors MXV Capital, the venture capital firm started by Braze founder Mark Ghermezian, and Liquid 2 Ventures, the venture capital firm started by Joe Montana, also participated in the round.

Alembic Technologies uniquely applies mathematics and AI developed for identifying causes, treatments and mortality during the pandemic to tracing the results of marketing initiatives. It then predicts marketing ROI and revenue based on those results. Alembic accurately models marketing results and proves quantitatively how value is generated by marketing and sales activity, solving a common and persistent problem of quantifying the impact of marketing. Alembic provides a real-time view to optimize all marketing activity and sales funnel movement. The visibility and transparency of marketing spend and outcomes facilitates reporting, informs strategy and breaks down silos between marketing, finance and business operations. Alembic is proud to have Fortune 200 and top brands as customers, including NVIDIA, Texas A&M and North Sails.