According to TC, Cuff has raised $5 million Series A, led by NEA. Other investors include Tandem Capital and Tugboat Ventures.

Cuff is bringing a fashion revolution to the world of wearable technology. The company launched the first ever fashion wearables collection in February 2014. The smart technology that powers all Cuff wearables is its patent pending CuffLinc™, a tiny wireless component that can be tucked into any piece in the Cuff collection. Users simply tap the CuffLinc and instantly an alert is delivered to all their chosen trusted network, providing security and an increased level of protection and connection in any surroundings or situation. The CuffLinc technology will be licensed to other jewelry retailers and designers so they can also create wearable technology products that are as smart as they are beautiful.