The round was led by Advocate Aurora Enterprises, a newly launched subsidiary of Advocate Aurora Health, one of the largest health systems in the United States.

Foodsmart's Series C round also included participation from Mayfield Fund, Seventure Partners (Health for Life Capital), New Ground Ventures, Benefitfocus Founder Shawn Jenkins, Classpass CEO Fritz Lanman and former Darden Restaurants CEO Clarence Otis. Leading social impact investors The Social Entrepreneurs Fund (TSEF) and Larry Berger, CEO of Amplify, participated to support Foodsmart's drive to make healthy eating affordable and accessible.

Zipongo, dba Foodsmart, is eating well made simple. We are the world's largest telenutrition and foodcare solution, backed by a national network of Registered Dietitians and designed to yield consistently healthier food choices, lasting behavior change and long-term results. Foodsmart's fully customizable app-based platform guides members through a personalized journey to eating well while saving them time and money. Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the whole family that makes the most of ingredients at home and on the go. Learn more at www.foodsmart.com.