Rentlytics has closed $4M funding round led by Trinity Ventures and Rincon Venture Partners. Investors also include Cue Ball, Daher Capital, and individuals Auren Hoffman, Dirk Wakeham and Thomas Byrne.

Rentlytics was founded in 2012 with one simple goal in mind: to provide real estate investors and managers with better insights into their property and portfolio performance. Rentlytics was borne out of co-founder Justin Alanis' own frustrations in managing a multifamily portfolio. He saw inherent limitations in the way that property performance data was being analyzed, and began to conceptualize a better solution that would inform the decisions that he, and many other real estate professionals, make on a daily basis.